Landing Page Content for "3-day Marketing Intensive" with Moxie Inc

Project Overview:

This landing page was created to get fitness instructors to signup for a 3-day marketing webinar.

The Problem:

The Moxie platform had approximately 200 fitness instructors on the platform and wanted to utilize instructors to help promote the brand on social media. However, a majority of the instructors came from a traditional gym and didn't have experience with social media marketing. I needed to package the three-day marketing event to encourage instructors to signup for the webinars.

The Goal:

Drive signups for the three-day marketing event by promoting the industry professionals who would speak at the virtual event and educate the fitness instructors on the value they would receive from the webinars.

My role:

Lead UX writer

Responsibilities:

• Led UX release

• Match language principles

• Collaborated regularly with the product and engineering team

• Presented work to stakeholders

The Impact:

Through the development of the landing page, there were 85 signups for the LIVE webinars and more than 50 instructors who downloaded the webinar recordings.

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Landing page design by Morgan Finley