Email Sequence | Chanel x Moxie

Objective: With over 5,000 instructors, 1,500 daily classes, and thousands of videos on demand, Moxie worked on a proposal to offer a corporate wellness program to CHANEL employees. In this project, we designed an email experience to show CHANEL the type of emails their employees would receive for a month-long wellness program.

The problem: 

CHANEL employees were unfamiliar with the Moxie platform. CHANEL needed a way to educate and onboard employees about the Moxie platform, as well as gather feedback throughout a month-long wellness program.

The goal:

Design an email experience that matched CHANEL & Moxie's style guide and instructed CHANEL employees on how to book fitness classes through the Moxie app.

My role: Lead UX writer

Responsibilities:

• Lead UX release

• Planned and wrote email content

• Match language principles

• Presented work to stakeholders

The Impact:

Moxie's corporate wellness sales team was able to offer a custom newsletter experience as an upsell to prospects. This email experience became a template for all corporate wellness partnerships with Moxie.

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The Welcome Email:

• Introduce Moxie's fitness platform.

• Get CHANEL employees excited about the wellness program.

• Educate users about the Moxie platform and what to expect.

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Instructors Feature Email:

• Let users know when the month-long fitness challenge begins.

• Lead users to sign-up for fitness classes.

• Introduce the line-up of fitness instructors available throughout the program.

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Wellness Survey Email:

• Capture user concerns prior to the launch of the wellness program.

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Team Workouts Stats Email:

• As a way to keep participants motivated throughout the challenge, I created a team statistics email. This email served as a leaderboard for which departments completed the most classes and spent the most time working out on the platform.

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Employee Stats Email:

• As a way to keep individuals motivated to achieve their fitness goals, I created a personal stats email. This email shows users how many classes they attended, how many minutes they spent working out, how their team performed, and how the company performed as a whole.